We have more in common than we think.
Every day, millions of Americans find comfort in McDonald's restaurants and with their food. Yet, no matter how different we are–where we’re from, how old we are, or the language we speak–we all have more in common than we think. In TV, our "In Common" campaign showcases the common rituals we all share, inspired by real customers. For social, we traveled across the country capturing real customers' portraits and stories of their favorite McDonald's moments and memories.