Grandma Gets a Life Thanks to McDonald’s Chicken Tenders
We convinced customers to give McDonald’s new Buttermilk Crispy Tenders a try with the ultimate cooking expert: Grandma. Our “Grandma Gets a Life” campaign showed that these tenders were so good, Grandma doesn’t need to spend time in the kitchen making them anymore. Through a partnership with Facebook, we also delivered targeted advice from Grandma to specific audiences with a proprietary segmentation tool. What resulted was one of the most successful product launches in McDonald’s history, with 10.5 million more chicken tenders sold than forecast, and a system-wide sell out of the product within the first 3 weeks of the campaign.